Functional Shots market to Eyewitness Huge Marginal Growth by 2027Posted by Mrudula Anil Karmarkar on March 4th, 2022 The global functional shots market size is expected to reach USD 1.0 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 13.4% from 2020 to 2027. The increasing demand for elevated wellness in order to improve immunity, digestion, brainpower, energy, and youth has led to the growth in demand for functional shots. In addition, the handy packaging of these products offers the convenience of use, thus contributing to the faster adoption of the product. Companies have been innovating branding strategies to create wider penetration among consumers. In January 2020, Ginger Shots, Inc. rebranded itself as Tulua. The rebranding is focused on establishing an image of a functional superfood shots company. The company made this strategic move after it decided to actively expand itself beyond its initial product line Ginger Shots. It recently introduced two new products, namely Probiotic Shots and Vitality Shots. The company claims that these products are free from preservatives and additives. Along with this, these are certified to be organic and kosher. Furthermore, the company asserts that its products are made with the highest quality ingredients and are High Pressure Processed (HPP) to maintain nutrients. Along with that, the brand has redesigned its packaging, which now offers greater visibility of the contents. The bottle comes along with an easy-to-open cap. Its high-impact label design highlights the key product features and benefits. To Request Sample Copy of this report, click the link: https://www.grandviewresearch.com/industry-analysis/functional-shot-market/request/rs1 The company claims that the probiotic contains one billion CFU of a premium probiotic, along with cold-pressed functional ingredients. It is available in four flavors: apple cinnamon, blueberry lemon, tart cherry, and turmeric. The Vitality Shot is available in two flavors: turmeric ginger and apple cider vinegar. These products are being sold through natural, conventional, and mass-market retailers, along with selected corporate dining facilities, airports, and online e-commerce retailers spread across the U.S. Functional Shots Market Report Highlights
Initially, the product was in demand among a group of niche natural shoppers who were aware of the product\'s health benefits and value compared to fresh-pressed juice shots. Price also played a crucial role in influencing customers to buy functional shots over regular fruit juices that are sold for a much higher price at boutique stores. The spread of COVID-19 has acted as a game-changing phenomenon for the industry. A large number of consumers have been seeking immunity-boosting products amid the ongoing coronavirus pandemic, leading to the rapid adoption of the product. These products are made to offer maximum convenience. These are not only ready for consumption but also provide easy storage. Many of these functional shots direct their storage in cold places. However, some modern-day products can be easily stored at room temperature without hampering the product\'s composition. In September 2020, Tasty6 launched a line of non-refrigerated wellness shots. These target energy, immunity support, and relaxation. These are a combination of 6 tastes: sweet, sour, salty, spicy, bitter, and astringent. Major market players have been leveraging the spread of the pandemic to enhance the sales of their products. In March 2020, Ethan Hirshberg rebranded its product by improvising its packaging. The products are brighter in color and the benefits of each product are mentioned on the packaging. This strategic rebranding has created strong communication among its customers. The products are available to mass, convenience, and drug stores and are sold at USD 4 for a 2-ounce bottle. Some prominent players in the global functional shots market include:
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